Product Review: BuzzBox

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One of my favorite things to do when I’m out shopping is peruse the spirit aisles at liquor or grocery stores. I like to look out for new products, existing spirits’ branding changes, new marketing campaigns, etc. It’s no secret that craft spirit brands are popping up left and right, but a separate alcoholic beverage category also currently sky-rocketing is the RTD (ready to drink) category. Think pre-packaged cocktails, bottled cocktail mixes, etc. that are specifically designed and packaged to be ready for consumption.

While RTDs are hugely popular in Europe, Australia and New Zealand, it could be argued they’ve never found a stable following in the states. However, thanks to break-out RTDs like Bud Light’s Lime-A-Ritas and SkinnyGirl bottled cocktails, it looks like America might finally be coming around to pre-mixed drinks.

While cruising through a Whole Foods a few weeks ago I stumbled upon these BuzzBoxes. Like most Americans (and certainly most craft cocktail fans), I usually wouldn’t touch a pre-mixed cocktail (in a box, no less) with a ten foot pole. For some reason the cute, compact packaging and cheeky “Shake it Baby!” slogan caught my eye that day and I just had to try them out.

I picked up the Perfect Margarita, Classic Greyhound and Extreme Coconut options but they have eight to choose from including Bloody Mary (couldn’t quite get my head around that one) and Whiskey Lemonade.

Here’s my honest take on each of the three…

Perfect Margarita… This was by far my favorite of the three. Not too sweet, great tequila flavor and the lime didn’t taste fake at all. I could definitely see myself sipping on one or two of these at the beach or packing them for a bike ride/picnic. I was particularly pleased with the strength of the margarita. I expected these to be pretty weak on the alcohol but all three actually had the perfect amount of bite. P.S. I snapped a few chats during this research process. Check it out below and please forgive my v amateur snap skills. More cocktails, cats and shenanigans at @laurakj11 :)

Classic Greyhound… This one was less impressive. Like I mentioned, the overall strength of the cocktail and the vodka flavor were on point but the grapefruit flavor came off as artificial. It also had a subtle but unpleasant aftertaste. I didn’t end up finishing this one.

Extreme Coconut Cocktail… I was optimistic about the simplicity of this one, – just vodka and coconut water – something I’ve whipped up myself before. Again, vodka strength and bite were sufficient. The coconut flavor was more pronounced than I’d expected but I didn’t hate it. I immediately wanted to pour it over ice, splash in some pineapple juice and call it a piña colada! I thoroughly enjoyed this one but in the future, I think I’d rather just mix my own vodka & coconut water.

Although this BuzzBox brand was hit-or-miss for me, the fact that I didn’t gag once has me looking forward to trying out a few more RTD brands this summer. With local brewing & sprits co. Ballast Point (recently acquired for a casual one billion) launching their line of canned cocktails just last year and several distilleries releasing barreled and bottled cocktails, I’m happy to say RTD culture might finally have legs this side of the pond!

What about you, have you tried any of these RTD products? If so, what’d you think? Let me know in the comments!

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