I can’t believe we’re coming up on the one year mark since releasing our Ready-to-Drink Canned Cocktails. It’s been quite the whirlwind navigating a new market, planning sales strategies and training our teams on these new products, but we’re so happy with the response we’ve seen thus far to these delicious cocktails!
As I’ve mentioned here before, canned cocktails felt like a natural progression for our already cocktail culture-focussed brand and distillery. We set out to not only create a premium craft cocktail bar-quality cocktail in a can, but in doing so, to bring a little bit of the tasting room experience we’re so well known for into your homes and along on your adventures.
The biggest challenge we face with these products is education. With the influx of “spiked seltzers,” it’s imperative that we communicate exactly what our product is and what it isn’t to consumers and buyers. Truly, White Claw and the like are made with some combination of the following: malt beverage/malt liquor, fruit wine and/or sugar alcohol, whereas our Cocktails are made with the exact same You & Yours spirits you already know and love. The exact same spirit that goes into our bottles is the liquid that goes into our tanks for mixing and canning! No weird ingredients, no co-packer, no nonsense. We distill, mix, chill, carbonate and can every single drop right at our own canning facility, just three blocks from our distillery location (big reveal coming soon!).
Our canned cocktails are made of the following ingredients and absolutely nothing else: our own distilled-on-site spirits, reverse osmosis water, proprietary natural flavors, a touch of cane sugar, a touch of citric acid for freshness and carbonation. In addition to being mixed with a significantly higher quality alcohol source, our cocktails are naturally gluten free, naturally low in sugar and boast a higher ABV than spiked seltzers and most other comparable canned cocktails on the market. We believe our cocktails are the best option available if you’re looking for a pre-mixed cocktail in a can. But don’t take our word for it – pick up a four pack and see for yourselves!
As the one year mark fast approaches, we decided to mark the occasion by introducing two BRAND NEW Canned Cocktails to our collection. Y&Y Vodka Soda + Tangerine and Y&Y Vodka Soda + Key Lime are headed your way later this month!
Our Y&Y Vodka Soda + Tangerine is like a burst of fresh tangerines and clementines! A bit of orange blossom and kumquat add an elevated elegance and touch of brightness, respectively. Out of the five (yep, five!) new cocktails we’ll be releasing over the next several months, this one is hands down my favorite!
Our Y&Y Vodka + Key Lime is a rush of tropical goodness. True key lime flavor invokes memories of the classic luscious dessert without any cloying sweetness or pastry-like heaviness. Just a tart, bright burst of exotic lime flavor. Absolutely perfect for channeling that vacay mindset, even if it is just a Tuesday night in your backyard.
I can’t wait for you to get your hands on them and hear which one if your favorite. Follow along our Instagram for where to find them first!