You & Yours Canned Cocktails are Here!

It has been a year+ long labor of love but our canned, ready-to-drink cocktails are finally here! 

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Ever since we started talking about opening You & Yours Distilling Co., we’ve always known that a canned cocktail was in our future. Seeing as we’re a very cocktail culture-minded brand and company, canned cocktails felt like a natural progression for our product line. Not to mention the sector is due to explode any minute and you know we wanted a piece of that!

If you’ve been to You & Yours before, then hopefully you’ve seen for yourself the amount of intention and effort we put into our in-house cocktail program. If so, you know we lent the same love and effort when formulating our canned cocktails. We worked with a “beverage architect” firm to help us get the products exactly how we wanted them and are SO happy with how they turned out.

A little bit about the formulation process… first, we sent the “beverage architects” the spirits that we planned to use in each of the canned cocktails so that their team could formulate each round of samples with the actual liquor that would be used to produce them. Let me tell you, shipping a five gallon bucket of vodka across the country is a lot more difficult than you’d think! Hah! 

Then we sent over a (in my case, very, veryyyy detailed) description of the flavor profiles we were looking for for each product, as well as any other existing products that we’d like to try to emulate. For example, we sent them some Cran-Raspberry Lacroix as inspiration for a jumping off point when formulating our canned Vodka Soda, Splash of Cranberry. And for our Gin & Tonic, we sent some of our favorite tonic water (East Imperial, of course). Not because we necessarily wanted to copy the flavor of either, but because we wanted the team at the formulation firm to be able to taste the products so they could have a point of reference when we referred to the respective flavor profiles in our descriptions and feedback.

Once the team at the beverage architect firm had everything they need to get started, then the fun began! They took what we told them and sent them and created the first round of sample cans and shipped them to us to taste and give feedback! The first couple of rounds were a bit underwhelming, as you’re really just trying to nail down sweetness level and alcohol percentage. Fun fact: it took us all the way until the final couple of rounds to nail the ABV of our Mule can! I fought for it to be higher in alcohol than the other two because it had so much more going on, flavor-wise. I felt it needed a bit more punch to cut through the heartier ginger and lime notes – but more on that later! 

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All in all, it took us about 8 months and 12 rounds of samples (2-3 samples of each SKU are included in each round) to solidify all three formulations! The three canned cocktails we just launched are a Gin & Tonic (obviously), a Vodka Mule and a Vodka Soda, splash of Cranberry. Read on to hear a little more about each one!

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G&T – Being a gin-focussed distillery, we knew we wanted to do a Gin & Tonic right out of the gate. Another fun fact: this was also the one it took longest for me to nail down the formulation. By the end of the process I was so burnt out and kept wanting to tweak and tweak and tweak but ultimately let go and just went with the one we knew was amazing. I’m so happy I did because I probably could have kept driving myself crazy perfecting for another ten rounds but the final product we have today is so freaking good. It’s a gorgeous mix of our flagship American-style Sunday Gin with a nice mellow grapefruit and lime-scented tonic water. So refreshing.

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Vodka Mule – Everybody and their mother loves a good Moscow Mule so it was a no-brainer for us to create one for our initial launch. However, creating a canned version of a cocktail that has SUCH strong – not to mention differing – opinions amongst it’s fans (if you’ve never had an argument with a mule fanatic over the correct type of ginger beer to use, consider yourself spared) is no easy task. My approach? Go outside the box while staying true to our in-house cocktail program. Something really fun we do at the tasting room is add a few dashes of peach bitters to our ‘Prized Pony’, which we make with fresh juiced ginger syrup, fresh lime juice and sparkling water instead of pre-made ginger beer. It makes such a difference, resulting in a light, fresh and vibrant Mule-style cocktail and so we wanted to hold true to that as much as possible in our canned version. If you savor intently enough, you should get a nice juicy peach note when sipping on our canned Vodka Mule!

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Vodka Soda, Splash of Cran – This one was designed to be an elevated, slightly more sophisticated version of your classic call out drink – a vodka soda with a splash of cranberry juice. We made it a little more special with notes of tart cherry and pomegranate and kept the sweetness level very low (less than 3 grams per the entire can) so that you could enjoy several without any cloying aftertaste or feeling too saccharine after a few sips. I have to say, I think this one may be my favorite of the three! Shhh, don’t tell the G&T.

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Each four-pack of our canned cocktails retails for $14.99 and can be found for sale at our tasting room, as well as our local retail partners like Lazy Acres, Bristol Farms, Baron’s, Total Wine and several other wonderful independent liquor stores!

If you’re a retailer and are interested in stocking our spirits or canned cocktails, contact our Head of Sales at tom@YouAndYours.com!

Scroll on for a few more fun moments throughout the process…

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{ our first canning run at the distillery! }

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{ so happy! finally sipping the final product out on the water! }

Distillerista-YAYDC-Canned-Cocktails-1{ my bff Erin sipping a G&T on a camping trip to Joshua Tree! }

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{ release day! }

Distillerista-YAYDC-Canned-Cocktails-11{ our designer, John, picking up his first four-pack at his local liquor store! }

Distillerista-YAYDC-Canned-Cocktails-6{ bottling in the parking lot during a canning run }

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{ celebratory promo photo shoot!* }

*First & final images by Arielle Levy :)

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